One of my friends posted this video on her facebook and once I saw it I just had to post it on here! It's hilarious and one of the best commercial techniques I have ever seen, haha.
Basically "to launch the high quality TV channel TNT in Belgium they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then they waited..."
The video has gotten over 4 million views in the last 24 hours, I smell the newest viral video.
If you wanna see what happens check out the video. It was awesome, we definitely need a little of that in all cities.